Social media usage in Ireland
Technology and smartphone use is ubiquitous. We are experiencing life in the Digital Age and as such the work of communications professionals has been revolutionised.
Mobile, web, and social networking represent the fastest growing global communications media so social communicators require agility, creativity and astute project management to remain relevant and to successfully deliver ROI.
“The Irish are the most ‘sociable’ in Europe”
According to industry figures, Irish people are more reliant on social media than any other country in Europe. On average. we spend 1.31 hours on social media every day and we average five active social media accounts.
One in four Irish people follow their favourite brands on social media so we must position the HSE social accounts as brands that Irish people recognise and value to receive accurate and up-to-date information relevant to their health and wellbeing.
Social media is currently being used by many HSE departments and staff for both internal and external communications.
We continue to support the organisation in its journey towards digital maturity by providing expert guidance and training on using social media effectively to support organisational goals and objectives.
The Digital Team is available to provide training, guidance and support on the effective use of social media. The Digital Team has also developed a Social Media Toolkit and suite of quick guides to support Health Service staff in using social media to meet their business goals.
We have also developed an internal training programme for the senior leadership team which was rolled out in 2017 with a scaled approach to social media training for all staff being considered over the next 18 months.